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Marketing Technology Landscape

13 oktober, 2014

Nice overview of Marketing Technology Landscape

Marketing Technology Landscape

It describes six classes of marketing technology :

  1. Internet services such as Facebook, Google, and Twitter that underlie today’s marketing environment.
  2. Infrastructure such as databases, big data management, cloud computing, and software development tools.
  3. Marketing Backbone Platforms such as CRM, marketing automation, WCM, and e-commerce engines.
  4. Marketing Middleware such as DMPs, CDPs, tag management, cloud connectors, user management, and API services.
  5. Marketing Experiences — more specialized technologies that directly affect prospects and customers across their lifecycle, such as advertising, email, social media, SEO, content marketing, A/B testing, marketing apps — the “front-office” of modern marketing.
  6. Marketing Operations — the tools and data for managing the “back-office” of marketing, such as analytics, MRM, DAM, and agile marketing management.

 

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